President, FCB RED
Tina is an innovator of integrated, through-the-line marketing communications, an expert practitioner of brand-building and behavior-driving activation in all its forms. She is a recognized leader in the industry and a seasoned presenter of trends and insights at retail and integrated forums. At FCB/RED she oversees retail marketing and activation efforts worldwide. Tina plays a key role in crafting strategic ideas and the creative processes used to optimize each stage of the consumer path.
Tina's career spans many brands, and many “firsts”: launching the first expectant mom loyalty program in the formula industry with Similac; activating the Olympics partnership for M&M’s and Snickers; leading digital, mobile, and social innovation in the promotional and retail marketing field with Mars and Kellogg’s; and building a global shopper marketing practice.
Tina led FCB/RED to the number 5 position in the Hub’s Top Twelve Shopper Marketing agencies list. Her team's activation campaigns have earned 80+ honors, including multiple Effies, Reggies, Globes, Ogilvy and PRO awards, POPAI in-store awards and an Edison Innovation award. She is a faculty member of the PMA, the Path-to-Purchase Institute and Google’s Shopper Marketing Council, and also helped create the Promo and Activation category for the Cannes Lions.