EVP, Director of Analytics
Pradeep has a transnational marketing and advertising executive experience working in several countries across Asia, the Middle East, South Africa and the UK. His specialties include advanced analytics and data-driven marketing strategy, consumer behavior analytics, digital and social media, brand health and loyalty management, ROI and econometric modeling, operations research, consumer choice analytics and advanced data technology. He led granular marketing accountability partnerships across the globe with clients like Bank of America, Unilever, Ericsson, Hyundai, P&G, Reckitt & Colman and Toyota.
Pradeep co-leads the Strategic Analytics team that delves into marketing measurement, predictive modeling and accountability partnerships with clients. He focuses on uncovering uncommon insights from common data and strives to collate uncommon data relevant to our clients’ business, making FCB Chicago the data savvy change agents in consumer behavior. Additionally, he is currently a faculty member at Northwestern University teaching media economics, media technology and marketing measurement courses to full-time graduate students at Kellogg and Medill.