Celebrated an iconic brand's 100th birthday by making it culturally relevantVideo
You only turn 100 once. So for Oreo's 100th birthday we wanted to do something really big. Liberate childhood. Inspire a movement to celebrate the kid inside. Although Oreo had high awareness (98%!), we needed to powerfully engage consumers and make them part of the celebration. So the brand launched a social media campaign that would forever change what a cookie can do: The Oreo Daily Twist. 100 ads in 100 days that turned trending news stories into visual treats.
- Birthday week sales up +48% vs. YAG
- Q1 gross revenue +19%
- Among top five most popular consumer brands on Facebook, with over 26 million fans
- Biggest Oreo display record broken 5X
- Oreo cookies' biggest quarter ever
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