Big Heart Pet Brands, MilkBone

Big Heart Pet Brands: Seasonal Platform Activation

Promotional Activation


Big Heart Pet Brands understood that pet parents see their pets as part of the family. We investigated family treating occasions and discovered a disconnect at cultural holidays. Pet parents were treating themselves, and including pets in the celebration with gifts and toys – but not giving their pets special treats. We started a movement to get pet parents to celebrate the holidays with their pets the right way - with treats. 


  • Big Heart Pet Brands wins silver Effie for Seasonal Platform Activation
  • Drove incremental $30MM in sales at key strategic retailer partners vs. prior year
  • Big Heart Pet Brands changed shopper behavior making treats #1 over toys

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