FCB/RED acquires Top 20
Environmental Design Agency
Chute gerdeman

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We are
the shopper-first
brand agency

Every interaction is a brand opportunity
and a chance to change shopper behavior.

Who we are

We are the award-winning shopper-first brand agency that specializes in driving behavior change at every point of persuasion. Top-ranked in brand engagement and shopper marketing, we provide strategic perspective and 360 tactical breadth focused on behavior change. FCB/RED brings clients speed-to-market and a competitive advantage in understanding omnichannel retailers, shoppers and consumers.

Contact Us
  • 10 offices in North America in 80 markets globally
  • Headquartered in Chicago with over 700 employees
  • 60% shopper and activation specialists and 40% integrated experts
  • 80+ strategic brand/retail planners and analytic experts
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Agency beliefs

  • A category's future is shaped by light buyers, not just loyalists.
  • Always assume the shopper will need a better reason to buy next time.
  • Uncommonly good creative is required for uncommonly good results.
  • Retail has an obligation to stay fresh and interesting.

Our capabilities

  • Retail

    Shopper Marketing & Branded Experiences

  • Engagement

    Activation, Promotions & Content Creation

  • Digital

    Omnichannel Marketing


Learn More


  • #1 ranked for shopper marketing excellence as voted by clients 2015

  • 7 years in a Row Shopper Effie Award-Winning Work

  • #8 World’s Best Digital/Specialist Agency

  • #1 ranked retail and marketing services agency

  • Named #3 Most Viral U.S. Agency

Ready to get started?

  • Howard Klein
  • SVP, Group Management Director
  • 312.425.5048
  • Howard.Klein@fcb.com