Architecting the Future of Buying

We create seamless solutions that holistically address the complexity of commerce and shopping behavior in the ever-changing retail landscape.

Who we are

Ranked number one in brand engagement and shopper marketing, FCB/RED believes every touchpoint is an opportunity to build a brand and change shopper behavior. We approach the ever-growing complexity of modern commerce through a proprietary strategic model we call FCB/RED Shopping SystemsTM. We created this model of interconnected commerce and communications to make the buy better for brands, consumers and shoppers.

Contact Us
  • 10+ offices in North America and a global network 120 offices in 80 countries
  • Headquartered in Chicago with over 700 employees
  • 60% shopper, commerce and activation specialists and 40% integrated experts
  • 80+ strategic brand/retail planners and analytic experts
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Agency beliefs

  • A brand's future is defined by light buyers, not just loyalists.
  • Always assume the customer will need a better reason to buy next time.
  • Technology, creativity and empathy are the key ingredients for modern commerce.

End-to-End Shopper Capabilities

  • Innovation/Planning

  • Communications

  • Consumer Engagement

  • Design & Technology

  • Commerce

  • Environments

  • Studios/Production


  • 9 years in a Row Shopper Effie Award-Winning Work

  • #8 World’s Best Digital/Specialist Agency

  • #1 ranked retail and marketing services agency

  • Named #3 Most Viral U.S. Agency

Ready to get started?

  • Howard Klein
  • SVP, Group Management Director
  • 312.425.5048