Paccar

Reinvented a global B-to-B website through cutting-edge insights

Relationship Marketing

Idea

Paccar wanted to improve the customer experience on their global website and increase membership registrations. Their existing online presence was confusing and required extensive time and effort across three separate websites (one for each brand). Our optimizations brought relevancy, value and ease-of-use to the customer online experience in one unified digital destination.

Impact

  • Dramatically increased site traffic and activated qualified prospects
  • Average Monthly Visits: Kenworth +168%; Peterbilt +121%
  • Search Engine Traffic (second month of site being live): Kenworth + 27%; Peterbilt + 54%
  • Registrations (second month of site being live): + 25% 

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