Oreo

Celebrated an iconic brand's 100th birthday by making it culturally relevant

Social, Mobile & Digital Engagement
Video

Idea

You only turn 100 once. So for Oreo's 100th birthday we wanted to do something really big. Liberate childhood. Inspire a movement to celebrate the kid inside. Although Oreo had high awareness (98%!), we needed to powerfully engage consumers and make them part of the celebration. So the brand launched a social media campaign that would forever change what a cookie can do: The Oreo Daily Twist. 100 ads in 100 days that turned trending news stories into visual treats.

Impact

  • Birthday week sales up +48% vs. YAG
  • Q1 gross revenue +19%
  • Among top five most popular consumer brands on Facebook, with over 26 million fans
  • Biggest Oreo display record broken 5X
  • Oreo cookies' biggest quarter ever

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