MilkPEP

Sold an extra million gallons of milk by wooing women into their kitchens for a Latte.

Social, Mobile & Digital Engagement
Video

Idea

Women’s milk consumption was declining, but they were drinking lots of coffeehouse lattes. And the best thing about lattes? They’re mostly milk. We realized we could increase the frequency of milk purchases if we could encourage women to drink more of the lattes they loved—but to make them at home. 

Impact

  • 1.08 million incremental gallons, exceeding program goal by 47%
  • Created 421,000 active Facebook users
  • 79% entry conversion rate

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