Big Heart Pet Brands, MilkBone

Introduced revolutionary care for dogs with an award winning shopper marketing program

Shopper / Retail Marketing
Video

Idea

How do you get people to fall in love with the unpleasant task of brushing their dogs’ teeth?  By showing them how delicious it can be.  Our shopper campaign for Milk-Bone Brushing Chews, a new dental treat proven as effective as brushing, did just that. We spread the word that Milk-Bone Brushing Chews are the only dental treat dogs would beg for.  Shoppers (and their dogs) ate up the idea - trial rate and retail sales numbers prove it!

Impact

On track to be a candidate for a top 10 CPG launch with +$50MM in year 1 sales.

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