We are
the shopper-first
brand agency

Every interaction is a brand opportunity
and a chance to change shopper behavior.

Who we are

We are the award-winning shopper-first brand agency that specializes in driving behavior change at every point of persuasion. Ranked number one in both brand engagement and shopper marketing, we unlock the potential of brands, building experiences from the shelf out. FCB/RED brings clients speed-to-market and a competitive advantage in understanding omnichannel retailers, shoppers and consumers.

Contact Us
  • 10+ locations in North America in 80 markets globally
  • Headquartered in Chicago with over 700 employees
  • 60% shopper and activation specialists and 40% integrated experts
  • 80+ strategic brand/retail planners and analytic experts
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Agency beliefs

  • A category's future is shaped by light buyers, not just loyalists.
  • Always assume the shopper will need a better reason to buy next time.
  • Uncommonly good creative is required for uncommonly good results.
  • Retail has an obligation to stay fresh and interesting.

Our capabilities

  • Retail

    Shopper Marketing & Branded Experiences

  • Engagement

    Activation, Promotions & Content Creation

  • Direct

    Relationship Marketing


Learn More


  • #1 ranked for shopper marketing excellence as voted by clients 2015

  • 2014/2015: most awarded years in agency history

  • Named #3 Top Creative Agency in North America for 2015

  • #1 ranked retail and marketing services agency

  • Named #3 Most Viral U.S. Agency

Ready to get started?

  • Howard Klein
  • SVP, Group Management Director
  • 312.425.5048
  • Howard.Klein@fcb.com